Book design for in-house publication, employee manual

CLIENT: Whitefox Publishing, for itsu
PUBLISHED: 2025
Illustrations: Megan Siggers

Being itsu

Open booklet showing table of contents with pink text and illustrations of a butterfly and stars on the left page.
Open book with colorful illustrations of vegetables, a bowl, and a book in the center of the pages.
Open booklet page with illustrations of fish, text about IITU qualities, including I take pride, I want to grow, I care, and I build trust, accompanied by icons and colored fish.
Open book displaying a pink and white patterned page on the left and a white page on the right with the title 'Vision' in pink and subtitle '[why we do it]' in black.
Open magazine with pink and black text discussing 'Itsu Vision.' Illustration of a pink bowl of noodles with steaming line art, and chopsticks amid colorful butterflies.
Open book with illustrated fish and text about culture and teamwork on a white background.
Open magazine spread with illustrations of green leafy vegetables and herbs, featuring bold pink text that says, 'Believe, build & belong' and a quote, 'You are what you eat.'
Open magazine showing illustrations of tree branches with green leaves and text discussing harmony, openness, and understanding.
An open magazine spread with a dartboard illustration and dart images, featuring pink, yellow, and purple colors and text about team appraisal and honesty.
Open book with pink illustrations of a dragon and text in black and pink, including sections titled 'Foundation Stones,' 'Healthier Foundation Stones,' and 'Growth Foundation Stones'.
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